The challenge
What needed to change
Parcel's previous store looked like a catalogue and did little to communicate material quality or environmental value. Mobile conversion lagged despite strong campaign traffic.
All projects
E-commerceE-commerceSustainable storefront
Parcel
An editorial commerce experience that explains product impact without slowing checkout.
Project snapshot
- Headline result
- +31% conversion
- Timeline
- 9 weeks
- Category
- E-commerce
- Code
- PA
01
31% conversion uplift
02
24% higher order value
03
46% faster mobile pages
The solution
What Nexora SG delivered
Nexora SG created a content-rich product system, simplified product comparison and rebuilt the storefront around fast mobile performance and a frictionless checkout journey.
What we built
Product capabilities that matter
- Editorial product pages
- Impact and materials storytelling
- Fast mobile checkout
- Promotions and inventory sync
- Post-purchase tracking emails
Services used
Commerce strategyUX and UIStorefront engineeringPerformance
Technology stack
Next.jsStripeHeadless CMSEdge hosting
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